Job Description

The Associate Director of SEM is a critical role within the Digital Transformation organization. This position oversees the end-to-end SEM media operation, including creating and executing strategies, and in the preparation of budgets, reports, and media plans to deliver immediate results to stakeholders. The ideal candidate will have 8+ years of previous work in the field, possessing excellent verbal and written communications, and demonstrating an interest in advanced search.

Key Duties/Responsibilities

• Work closely with greater team to plan, and deliver on overall campaign strategy and objectives
• Measure performance of campaigns and translate data into reporting that is digestible and actionable
• Implement and oversee all media buys, ensuring all aspects (budget, creative, parameters, tracking, etc.) are built/setup as intended
• Lead development of a data-driven strategy across the SEM ecosystem in order to further build and execute a digital testing roadmap across messaging, creative, audience, frequency and channel mix
• Train junior team members on implementation and strategy of SEM buying
• Keep abreast of industry trends through various sources, compiling thought leadership for the greater organization
• Candidate will be tasked with translating the LG brand(s) into meaningful value propositions and benefits messages for all target audiences
• Serve as lead in bringing disparate performance services together against one end goal
• Report on paid media performance of buys across SEM tactics

Qualifications

• Direct Response/E-commerce experience is a must, especially with high inventory feeds and DCO (D2C) (shopping/PLA/PMAX)
• 6+ years of hands-on experience in the digital and SEM industry
• An in-depth knowledge of the technologies and processes involved in running paid media campaigns, particularly Paid Search, including Search Ads 360 (SA360), Google Ads AND Microsoft Bing Search ads.
• Desire to lead with strong communication skills and attention to detail
• Understanding of full-funnel strategies and executions, with a clear view of the importance of each of the different stages of the consumer journey
• Planning and forecasting experience
• Record of developing media strategies - will be responsible for driving proposals, audience and creative strategies
• Industry-recognized certifications for Google Ads, Search Ads 360, and Google Analytics
• Deep knowledge of audience segmentation, 1st, 2nd and 3rd party data sources; can translate audience segments into targetable audience attributes within search/PMAX
• Strong analytical skills: comfortable working with and presenting sophisticated metrics and analyzes up to the C-level
• High level of organization with good sense of time management
• Experience in Google’s Suite of Advertising Products is a plus
• Capable of teaching/nurturing junior team in all things relevant to SEM

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