Vice President of Growth Job at Undisclosed, Los Angeles, CA

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  • Undisclosed
  • Los Angeles, CA

Job Description

The Opportunity

We’re hiring a VP of Growth to lead our direct-to-consumer marketing efforts. Your mission: drive high-quality leads across multiple acquisition channels with a performance-first, data-driven approach. You’ll own both strategy and execution across paid, organic, lifecycle, and emerging media—building the team, systems, and campaigns that power our growth.

What You’ll Do

  • Develop and lead a multi-channel growth strategy to scale high-intent leads
  • Oversee paid media, SEO, content, lifecycle marketing, and partnerships
  • Drive performance across channels including Google, Meta, YouTube, TikTok, OTT, CTV
  • Guide creative development to improve ad performance and conversion
  • Lead SEO and content strategies to grow organic visibility and traffic
  • Explore and scale emerging channels (influencer, affiliate, SMS, etc.)
  • Manage budgets, optimize ROI, and ensure marketing spend ties to outcomes
  • Define KPIs, implement attribution tools, and track funnel performance
  • Collaborate cross-functionally with intake, analytics, creative, and agency partners

What You Bring

  • 8+ years in growth, performance marketing, or digital acquisition
  • Proven success driving measurable MQL growth across DTC channels
  • Deep experience with Google Ads, Meta, TikTok, YouTube, and programmatic media
  • Strong in organic growth — SEO, content, YouTube, partnerships
  • Experience with lifecycle marketing: email, SMS, retargeting, nurture flows
  • Fluency with marketing tech (HubSpot, GA4, Segment, Looker, attribution tools)
  • Strong leadership and team-building skills
  • Bonus: Experience in financial, legal or other high-trust service industries

What Sets You Apart

  • Strategic yet hands-on operator
  • Data-driven mindset with a bias for action
  • Comfortable leading specialists, agencies, and cross-functional teams
  • Focused on growth outcomes — not just tactics

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